Redefining Global Marketing Through Research, Strategy, and Innovation.
Study at your own pace with a flexible blend of online lectures, virtual seminars, and faculty mentorship designed for senior professionals and researchers.
180 UK credits aligned with international doctoral standards, ensuring global recognition and academic excellence in marketing research.
Typically 36–48 months, structured for in-depth exploration of advanced marketing concepts, independent research, and thesis completion.
Typically 36–48 months, structured for in-depth exploration of advanced marketing concepts, independent research, and thesis completion.
Divided into 6 semesters, integrating research coursework, seminars, and progressive thesis supervision milestones.
Fee structure designed for flexibility, with monthly or semester-based installments to support professionals and international candidates.
The PhD in Marketing equips candidates with the skills to critically analyze global markets, contribute original research, and develop strategies that redefine consumer and brand dynamics across industries.
Gain access to digital marketing labs, scholarly databases, and interactive mentorship from globally recognized professors.
Explore international case studies from leading industries, examining real-world challenges in consumer behavior, branding, and digital transformation.
Assessment is through scholarly assignments, applied research projects, and an original doctoral thesis rather than traditional exams.
The PhD in Marketing at RSBTU is tailored for professionals and researchers who want to contribute original insights to the ever-changing global marketing landscape. This program provides a unique blend of academic rigor and real-world application, enabling candidates to investigate areas such as consumer psychology, digital branding, international market strategies, and advertising effectiveness. Over 3 to 4 years, participants will gain exposure to advanced marketing theories, research methodologies, and industry case studies that prepare them to take leadership roles in academia, consultancy, corporate strategy, and policymaking. The program emphasizes innovation and critical inquiry, equipping candidates to not only analyze market dynamics but also to influence them with impactful, research-driven strategies. With flexible blended learning, dedicated supervision, and internationally recognized curriculum, this doctorate empowers scholars to redefine marketing practices globally while balancing professional commitments.
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