RSBT – CEPD · Executive Education Certification 2026
Executive Certification in Strategic Leadership & Decision-Making
Central London, UK · Centre for Executive & Professional Development
Integrating AI tools to develop business strategy with sustainable competitive advantage — delivered through the Harvard case-method tradition.
A Message from the Dean of Academics
“Competitive advantage today belongs to executives who can think at the board level, act under uncertainty, and partner intelligently with machines.”
— Office of the Dean of Academics, Rusel School of Business & Technology, UKAt a Glance
Programme Snapshot
Everything a senior executive needs to know before enrolling — the format, pedagogy, investment, and the six capabilities you will walk away with.
What You Will Master
The Six D’s of Strategic Leadership
Diagnose
the competitive landscape using PESTEL, Porter's Five Forces, value-chain & AI-accelerated market intelligence.
Design
differentiated strategies that produce sustainable competitive advantage and measurable value creation.
Decide
under uncertainty and crisis using structured frameworks, red-teaming, and AI scenario models.
Deploy
AI tools ethically — from generative AI for strategic writing to predictive analytics for risk forecasting.
Defend
strategic choices at board level through evidence-based storytelling, financial logic & stakeholder alignment.
Deliver
a capstone strategy document for your own organization that is immediately executable.
Curriculum · Part I
Modules 1–5
Each module runs across one weekend and blends theory, a Harvard-style case discussion, an AI-tool lab, and an executive debrief.
Strategic Thinking in the AI Era
Re-framing strategy for an AI-first world; from plans to platforms; first principles of sustainable advantage.
Industry Analysis & Competitive Positioning
PESTEL, Porter's Five Forces, value-chain deconstruction, blue-ocean moves and value-innovation logic.
Strategic Frameworks & Business-Model Innovation
Business Model Canvas, Value Proposition Design, Jobs-to-be-Done, Wardley Maps for dynamic strategy.
Disruptive Strategy & Innovation
Christensen's disruption theory; blue-ocean vs. red-ocean; AI as a horizontal disruptor across industries.
Scenario Planning & Strategic Foresight
Multi-scenario modelling, signal-trend-driver taxonomy, back-casting, and wild-card planning.
Curriculum · Part II
Modules 6–10
The second half escalates from crisis decision-making to governance, ethical AI, and a live board-simulation capstone built around your own organization.
Crisis Decision-Making Under Uncertainty
OODA loops, pre-mortems, red-teaming, escalation protocols, and cognitive-bias guardrails.
Data-Driven & AI-Augmented Decision-Making
From gut to evidence: a decision stack with structured data, predictive analytics & human judgement.
Board-Level Thinking, Governance & Stakeholders
Fiduciary duty, board dynamics, ESG, stakeholder capitalism, and evidence-based board papers.
Sustainable Competitive Advantage & Ethical AI
Dynamic capabilities, moats in an AI economy, responsible-AI frameworks & algorithmic ethics.
Capstone — Board-Ready Strategy Presentation
Integration of all modules into a live board simulation with faculty & industry panellists as board.
Distinctive to RSBT
Every case closes with an AI-tool lab: what would generative AI have recommended? Where would it have failed? — grounding Harvard pedagogy in the reality of 2026 leadership.
Weekend Schedule
Your 12-Week Journey
Classes run Saturdays & Sundays, three hours per session, optimised for the UAE & GCC with a mirrored UK option.
Module 1 — Strategic Thinking in the AI Era
Diagnostic quiz
Module 2 — Industry Analysis & Positioning
Case write-up
Module 3 — Frameworks & Business-Model Innovation
Canvas submission
Module 4 — Disruptive Strategy & Innovation
Disruption memo
Module 5 — Scenario Planning & Foresight
Scenario portfolio
Mid-Programme Integration & Peer Review
Mid-term review · 3 hrs
Module 6 — Crisis Decision-Making
Live crisis simulation
Module 7 — Data-Driven & AI-Augmented Decisions
AI data lab
Module 8 — Board-Level Thinking & Governance
Board memo
Module 9 — Sustainable Advantage & Ethical AI
Ethics brief
Module 10 Prep — Capstone Coaching Clinics
Draft capstone
Capstone Board Simulation & Final Defence
Final assessment · 3 hrs
The Harvard Case-Method
A Decision Theatre, Not a Lecture Hall
Pre-Class Preparation
Case study, research articles & an AI-tool briefing arrive five days ahead, guided by four classical questions.
Small-Group Discussion
Learning teams of 4–6 executives from different industries stress-test each other 48 hours before class.
Faculty-Led Plenary
The Socratic facilitator provokes and synthesizes — learning is co-constructed, never delivered.
AI-Augmented Reflection
Every case closes with an AI lab re-examining the decision through generative & predictive tools.
How You Are Assessed
Course Assessment
Award & Pass Criteria
Score 60%+, attend 80%+ of sessions, and defend your capstone to earn the Executive Certificate. High-distinction recipients (85%+) are recommended for early entry into RSBT’s Executive MBA pathway.
What Every Participant Receives
Programme Deliverables
Executive Certificate
RSBT–CPD accredited award, UK
Harvard Case-Study Pack
Contemporary cases across 10 industries
AI Prompt Playbook
100+ executive-grade strategic prompts
E-Book & Research Library
Strategy, decision science & AI for leaders
Live AI Simulations
Crisis simulators & strategy war-games
1:1 Faculty Mentoring
Personal coaching + cohort study groups
Reusable Presentation Decks
Slide decks & handouts for every module
Alumni Network Access
Permanent RSBT global leader community
Who Should Attend
Curated for Decision-Makers
- Senior & mid-to-senior executives bound for C-suite
- Functional heads in strategy, finance, ops & tech
- Entrepreneurs & founders scaling AI-intensive ventures
- Family-business successors & SME general managers
- Consultants advising on corporate strategy
- Public-sector & government policy leaders
Regional Reach
Our admissions team serves executives across the UAE, GCC, UK, and the wider EMEA region — with schedules tuned to GCC evenings and UK mornings.
Programme Investment
Investment & Enrolment
Effective fee per executive with organizational referral
GBP 1,020Four Steps to Enrol
How to Secure Your Seat
Register Interest
Apply at www.rsbt.co.uk or email the Admissions Office.
Complete Profile
Submit the Executive Profile Form & statement of purpose.
Admissions Call
A 20-minute conversation with the Programme Director.
Confirm Seat
Secure your place with the registration deposit (25%).
Payment & Refund
25% confirms your seat; balance due seven working days before commencement. Full refund up to 14 days before; 50% up to 7 days. Easy payment plans & nomination schemes welcomed.
Lead the future. Decide with AI. Win with strategy.
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