RSBT crest
RUSEL SCHOOL OF BUSINESS & TECHNOLOGY
Central London, UK · Centre of Professional Development
Digital Brochure
Programme Outline
CPD EXECUTIVE CERTIFICATION2026
Executive Certification in
Strategic Leadership &Decision-Making
Integrating AI tools to develop business strategy with sustainable competitive advantage — delivered through the Harvard case-method tradition.
3 months
12 Weekends ·
Online / Hybrid (UAE)
10+1
Integrated Modules
+ Board Capstone
36 hrs
Contact Hours ·
Harvard Case-Method
A Message from the Dean of Academics

“Competitive advantage today belongs to executives who can think at the board level, act under uncertainty, and partner intelligently with machines.”

— Office of the Dean of Academics, Rusel School of Business & Technology, UK
Lead the future. Decide with AI. Win with strategy.
www.rsbtu.com
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
Programme Snapshot
AT A GLANCE 01
Programme Snapshot

Everything a senior executive needs to know before enrolling — the format, pedagogy, investment, and the six capabilities you will walk away with.

Duration
3 Months · 12 Weekends
Delivery Mode
Online / Hybrid (UAE)
Schedule
Sat & Sun · 3 hrs / session · Evening UAE / Morning UK
Contact Hours
30 hrs instruction + 6 hrs assessment = 36 hrs
Pedagogy
Harvard case-method · AI simulations · board role-plays
Faculty
Industry, strategy consulting & AI practitioners
Investment
GBP 1,200 per participant
Award
RSBT–CPD Executive Certificate
WHAT YOU WILL MASTER 02
The Six D’s of Strategic Leadership
D

Diagnose

the competitive landscape using PESTEL, Porter's Five Forces, value-chain & AI-accelerated market intelligence.

D

Design

differentiated strategies that produce sustainable competitive advantage and measurable value creation.

D

Decide

under uncertainty and crisis using structured frameworks, red-teaming, and AI scenario models.

D

Deploy

AI tools ethically — from generative AI for strategic writing to predictive analytics for risk forecasting.

D

Defend

strategic choices at board level through evidence-based storytelling, financial logic & stakeholder alignment.

D

Deliver

a capstone strategy document for your own organization that is immediately executable.

Executive Certification in Strategic Leadership & Decision-Making
02
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
Curriculum · Part I
TEN INTEGRATED MODULES 03
The Curriculum — Modules 1–5

Each module runs across one weekend and blends theory, a Harvard-style case discussion, an AI-tool lab, and an executive debrief.

01
Module
3 hrs

Strategic Thinking in the AI Era

Re-framing strategy for an AI-first world; from plans to platforms; first principles of sustainable advantage.
AI · ChatGPT / Claude · Perplexity HBS Case · Netflix vs. Disney+ — Platform Strategy
02
Module
3 hrs

Industry Analysis & Competitive Positioning

PESTEL, Porter's Five Forces, value-chain deconstruction, blue-ocean moves and value-innovation logic.
AI · Copilot Analyst · Competitor intel HBS Case · Airbnb's Assault on the Hotel Industry
03
Module
3 hrs

Strategic Frameworks & Business-Model Innovation

Business Model Canvas, Value Proposition Design, Jobs-to-be-Done, Wardley Maps for dynamic strategy.
AI · Miro AI · Strategyzer · Claude HBS Case · Tesla's Vertically Integrated Model
04
Module
3 hrs

Disruptive Strategy & Innovation

Christensen's disruption theory; blue-ocean vs. red-ocean; AI as a horizontal disruptor across industries.
AI · Gemini · Trendspotter · Glimpse HBS Case · Kodak's Downfall & Incumbent Inertia
05
Module
3 hrs

Scenario Planning & Strategic Foresight

Multi-scenario modelling, signal-trend-driver taxonomy, back-casting, and wild-card planning.
AI · ChatGPT · Monte Carlo · Futures Platform HBS Case · Shell's Scenario Planning & the Oil Shock
Curriculum · Modules 1–5
03
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
Curriculum · Part II
TEN INTEGRATED MODULES 03
The Curriculum — Modules 6–10

The second half escalates from crisis decision-making to governance, ethical AI, and a live board-simulation capstone built around your own organization.

06
Module
3 hrs

Crisis Decision-Making Under Uncertainty

OODA loops, pre-mortems, red-teaming, escalation protocols, and cognitive-bias guardrails.
AI · Claude · Decision-matrix automation HBS Case · Johnson & Johnson — The Tylenol Crisis
07
Module
3 hrs

Data-Driven & AI-Augmented Decision-Making

From gut to evidence: a decision stack with structured data, predictive analytics & human judgement.
AI · Power BI + Copilot · Julius AI HBS Case · Moneyball — Analytics-Led Strategy
08
Module
3 hrs

Board-Level Thinking, Governance & Stakeholders

Fiduciary duty, board dynamics, ESG, stakeholder capitalism, and evidence-based board papers.
AI · AI board memos · Governance dashboards HBS Case · Uber's Boardroom Crisis & Succession
09
Module
3 hrs

Sustainable Competitive Advantage & Ethical AI

Dynamic capabilities, moats in an AI economy, responsible-AI frameworks & algorithmic ethics.
AI · Model cards · EU AI-Act toolkits HBS Case · Microsoft's Responsible AI Playbook
10
Module
3 hrs

Capstone — Board-Ready Strategy Presentation

Integration of all modules into a live board simulation with faculty & industry panellists as board.
AI · Full AI stack — end to end HBS Case · Participants' own organizations
Distinctive to RSBT

Every case closes with an AI-tool lab: what would generative AI have recommended? Where would it have failed? — grounding Harvard pedagogy in the reality of 2026 leadership.

Curriculum · Modules 6–10
04
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
The 12-Week Journey
WEEKEND SCHEDULE 04
Your 12-Week Journey

Classes run Saturdays & Sundays, three hours per session, optimised for the UAE & GCC with a mirrored UK option. Milestones are marked in teal.

Wk 1
Module 1 — Strategic Thinking in the AI Era
Wk 2
Module 2 — Industry Analysis & Positioning
Wk 3
Module 3 — Frameworks & Business-Model Innovation
Wk 4
Module 4 — Disruptive Strategy & Innovation
Wk 5
Module 5 — Scenario Planning & Foresight
Wk 6
Mid-Programme Integration & Peer Review
Wk 7
Module 6 — Crisis Decision-Making
Wk 8
Module 7 — Data-Driven & AI-Augmented Decisions
Wk 9
Module 8 — Board-Level Thinking & Governance
Wk 10
Module 9 — Sustainable Advantage & Ethical AI
Wk 11
Module 10 Prep — Capstone Coaching Clinics
Wk 12
Capstone Board Simulation & Final Defence
12-Week Weekend Schedule
05
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
Pedagogy & Assessment
THE HARVARD CASE-METHOD 05
A Decision Theatre, Not a Lecture Hall
01
Pre-Class Preparation

Case study, research articles & an AI-tool briefing arrive five days ahead, guided by four classical questions.

02
Small-Group Discussion

Learning teams of 4–6 executives from different industries stress-test each other 48 hours before class.

03
Faculty-Led Plenary

The Socratic facilitator provokes and synthesizes — learning is co-constructed, never delivered.

04
AI-Augmented Reflection

Every case closes with an AI lab re-examining the decision through generative & predictive tools.

HOW YOU ARE ASSESSED 06
Course Assessment
100%ASSESSED
Case Submissions (×3)
Three 1,000-word analyses + AI reflection
25%
Capstone Strategy Document
15-page board-ready strategy
20%
Class Participation
Case discussions & peer engagement
15%
Mid-Programme Review
Timed scenario-planning exercise
15%
Final Board Defence
Live defence before faculty panel
15%
Crisis Simulation
Team crisis response, AI-supported
10%
Award & Pass Criteria

Score 60%+, attend 80%+ of sessions, and defend your capstone to earn the Executive Certificate. High-distinction recipients (85%+) are recommended for early entry into RSBT’s Executive MBA pathway.

Pedagogy & Course Assessment
06
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
Deliverables & Audience
WHAT EVERY PARTICIPANT RECEIVES 07
Programme Deliverables
Executive Certificate

RSBT–CPD accredited award, UK

Harvard Case-Study Pack

Contemporary cases across 10 industries

AI Prompt Playbook

100+ executive-grade strategic prompts

E-Book & Research Library

Strategy, decision science & AI for leaders

Live AI Simulations

Crisis simulators & strategy war-games

1:1 Faculty Mentoring

Personal coaching + cohort study groups

Reusable Presentation Decks

Slide decks & handouts for every module

Alumni Network Access

Permanent RSBT global leader community

WHO SHOULD ATTEND 08
Curated for Decision-Makers
Senior & mid-to-senior executives bound for C-suite
Functional heads in strategy, finance, ops & tech
Entrepreneurs & founders scaling AI-intensive ventures
Family-business successors & SME general managers
Consultants advising on corporate strategy
Public-sector & government policy leaders
Regional Reach

Our admissions team serves executives across the UAE, GCC, UK, and the wider EMEA region — with schedules tuned to GCC evenings and UK mornings.

Programme Deliverables & Audience
07
RSBT crest
RSBT · CENTRE OF PROFESSIONAL DEVELOPMENT
Investment & Enrolment
PROGRAMME INVESTMENT 09
Investment & Enrolment
Standard Programme Fee
GBP 1,200
Inclusive of materials, simulations & certification
15% OFF · 3+ EXECUTIVES
Effective fee per executive
with organizational referral
GBP 1,020
FOUR STEPS TO ENROL 10
1
Register Interest

Apply at www.rsbtu.com or email the Admissions Office.

2
Complete Profile

Submit the Executive Profile Form & statement of purpose.

3
Admissions Call

A 20-minute conversation with the Programme Director.

4
Confirm Seat

Secure your place with the registration deposit (25%).

Payment & Refund

25% confirms your seat; balance due seven working days before commencement. Full refund up to 14 days before; 50% up to 7 days. Easy payment plans & nomination schemes welcomed.

Website
www.rsbtu.com
Email
info@rsbtu.com
Telephone
+44 753 718 8321
Lead the future. Decide with AI. Win with strategy.
© 2026 Rusel School of Business & Technology (RUSEL Education Group). All rights reserved. · Follow @ruselschool / @rsbtu
Programme Investment & Enrolment
08